For Windows Download The Hobbit: An Unexpected Journey

Microsoft and its UK agencies, PHD and Think Jam, have collaborated on a digital advertising solution that is a true pioneer in global innovation. According to Owen Sagness, general manager for Microsoft Advertising and Online UK, the partnership has enabled them to create a unique and exciting campaign.

On December 13th, the day of the film's release, fans will be treated to a special opportunity. They will be able to download a blueprint from an in-app ad and use it to connect with any 3D printer to produce their own collectible memorabilia. This is a first-of-its-kind activity that allows fans to engage with the film in a unique way.

At the heart of this campaign is the innovative creative on Windows 8, which has given Hobbit fans the opportunity to download a free blueprint for a 3D-printed model of 'The Key to Erebor'. This is a crucial artifact in the plot of the film and will make a wonderful addition to any fan's collection.

Fans can access the campaign by downloading the app ad and connecting their Windows 8 device to a 3D printer. The resulting collectible memorabilia will be a unique and personalized keepsake that fans will treasure for years to come.

The collaboration between Microsoft, PHD, and Think Jam has resulted in a truly innovative digital advertising solution that is pushing the boundaries of what is possible. The campaign's use of 3D printing technology and interactive storytelling is a testament to the power of creativity and innovation in marketing.

For windows download The Hobbit: An Unexpected Journey